Love, Family and Business: How To Work With a Partner with Jens Grede | Aspire with Emma Grede

What’s it really like to be married to your business partner? In this unfiltered conversation, Emma Grede sits down with her husband, Jens Grede, serial founder and entrepreneur, media and retail investor, CEO of Skims, Chairman of Frame and founder of the Saturday Group. In this episode, they share the highs and lows of building brands while raising a family. Together, they talk about: -How they went from partners in life to partners in business -The rule that keeps their marriage and companies strong -Why risk, anxiety, and reinvention are at the heart of success -How they balance love, kids, and global businesses This episode is for anyone who wants to understand how truly great business partnerships are made and how to make them last. From launching Skims, Frame, and Good American to navigating the daily realities of marriage, Emma and Jens reveal the mindset that helps them thrive at home and at work. We’d love to hear from you — would you ever go into business with your partner? Share your thoughts in the comments! _________________________________ #aspirewithemmagrede #familybusiness #founders #femalefounders #marriage #relationships #womeninbusiness #fashion #skims #kimkardashian #business #businessadvice #motivation _____ SUBSCRIBE https://www.youtube.com/@EmmaGrede?sub_confirmation=1 _____ ABOUT ASPIRE WITH EMMA GREDE Build the life of your dreams and learn from the world’s most successful people. Emma Grede, one of America’s richest self-made women, wants you to make the most of your life. On ‘Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos. Each episode will unpack their habits, philosophy and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality. LISTEN TO ASPIRE WITH EMMA GREDE link.pscrb.fm/f0281/Aspire_YT ABOUT EMMA GREDE Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: https://www.emmagrede.com/. 00:00:00 Vote for the Signal Awards! 00:00:48 Introduction 00:02:03 This is weird! 00:04:43 From Stockholm to London 00:08:18 Starting a business: Creating the job you want 00:11:16 More "coach" than "CEO" 00:14:50 Jens' best advice: Be excellent 00:16:51 Importance of taking risks 00:18:45 Ad Break 00:21:40 Emma and Jens' love story 00:27:06 Working with your partner 00:30:10 How Jens and Emma make decisions together 00:36:13 How to learn to trust your gut 00:42:32 Give your partner grace 00:44:21 Ad Break 00:46:56 Should I work with my partner? 00:50:34 Living with anxiety 01:04:49 Reading other people 01:08:49 Stop looking for "equilibrium" 01:14:26 Leaving conflict at the office 01:17:38 Ad Break 01:19:52 Letting children "write their own story" 01:22:43 What Jens is most proud of 01:27:54 Advice for 20 year-old self 01:32:42 Rapid Fire Questions